More greenhouse gas monitoring — Clear Standards lands first funding
With a carbon cap and trade now a near certainty for the United States, investors are rushing to fund companies that will help create the market. A Sterling, Va. company called Clear Standards is the latest, with a new $4 million for an inventory system corporations can use to track their greenhouse gas emissions.
Measuring emissions is becoming a more exact science as companies like this one consolidate studies showing the environmental impact of thousands of different materials, products and activities. In time, certain measurements will become the accepted standards, which will likely coincide with several measurement startups becoming dominant players.
Planet Metrics was the most recent competitor to Clear Standards to get funded, in a $2.3 million round closed a couple weeks ago. There are also several others, though, including Carbonetworks, CarbonView and Eps.
Clear Standards claims to go a step beyond its peers, however, by also tracking energy and water usage, as well as waste recycling. It also benefits from having executives with experience at Oracle and Siebel Systems.
Novak Biddle Venture Partners and Kinetic Ventures led the round.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.