PG&E reveals true color of its business model: Not green!

pgePG&E, California’s largest electric utility, objected yesterday to two pieces of state legislation that would encourage consumers to invest in solar energy. Its opposition is just the latest in a stream of evidence indicating poorly-structured U.S energy grid policy.

California Assembly Bill 560 would increase the amount of “net metering,” or the amount of credit given to customers who own solar panels and who transfer their surplus power back to the utility. The bill would force PG&E to accept net metering until it hit 10 percent of its peak electricity demand, up from the 2.5 percent cap currently. The second bill, AB920, would change the way customers with solar installations get their credit for such transfers. The credits appear on a customer’s energy bill, and are given to offset the solar customer’s energy consumption at other times, like nighttime. The new bill would also allow credits to get rolled over to the next year instead of being zeroed out at the end of the year if they are not used.

Both measures are clearly favorable to the solar business, in the spirit of the state’s goal to hit 1 million solar rooftops by 2016. In fact, it might come as some surprise that PG&E is giving them such a hard time, considering how much effort it’s put into rebranding itself as a proponent of renewable energy sources. Of course, that’s a common marketing ploy these days — what with the BPs and Chevrons of the world greening their advertising strategies as fast as they can. But the utility seemed sincere — inking large power-purchasing deals with solar providers like NextLight and Martifer while touting that there are many more to come. Perhaps, with consumers increasingly fixated on eco-friendly practices, it had little choice.

Federal law has given states jurisdiction to regulate their utilities, and these regulators have shown little ability to change utilities’ basic business model — which essentially is to sell more electrons so that the utility can make more money. There’s little incentive to invest in conservation. There’s been change of late, with California leading the way on something called “decoupling,” a policy disconnects revenue from sales. In other words, it encourages utilities to conserve by allowing them to charge higher rates to customers to compensate for their cut backs in production. And the Obama’s Administration’s stimulus package proposal also calls for “decoupling” policies in cases where it dishes out money to utilities. But even then, incentives get out of whack. Because the utilities get paid for pretty much any policy them implement, they often don’t have the incentive to do the right thing — and they can stall the process when they’re in doubt.

This latest example is a case in point. PG&E says the bills would increase costs for non-solar customers. This is because solar customers buy less electricity from the utility, so they contribute less to cover transmission and generation costs of providing non-solar electricity. And forcing PG&E to pay more for the solar energy transferred to the utility would also push up costs for non-solar customers. PG&E wants to review a cost-benefit analysis of net metering, to be prepared by the state’s Public Utilities Commission by January.

This all makes sense of course, from the logic of PG&E’s bottom line. But it continues to show how we’re braking the incentives of people to invest in solar, simply because we’re not being creative enough with our policy, and letting utilities deliberate for way too long. Surely, that excess solar power should not be penalized from being transferred back into the grid. Some credits, no matter how small, should be given to solar producing customers to keep it all coming. This would a no-brainer policy that we all want to help us getting chocked out of existence from carbon-based pollutants.

This week, the White House issued the grimmest reports ever about climate change. It said urgent action is needed, because “serious consequences” are already emerging.

They include rapidly retreating glaciers in the American West and Alaska, altered stream flows, trouble with the water supply, health problems, and changes in agriculture. Winters in parts of the Midwest have warmed by 7 degrees in just 30 years and the frost-free period has grown a week, the report said.

Decoupling may sound smart, but it’s clearly not the solution. In the end, we’re still beholden to utility giants that need to make a certain amount of money, regardless. And somehow utilities have earned the right to hold up the process, to deliberate whether to move forward on smart policy. We all know that’s not possibly any longer. There’s got to be a way where all of us — solar producers, and non-solar producers — can share the burden, be it in slightly higher energy or tax bills — whatever it takes –  to make sure we bring on as much solar power as quickly and efficiently as possible.

Earlier this month, I talked with Suedeen Kelly (right), a commissioner on the Federal Energy Regulator Commission, after she spoke on a panel at Capital Connection, a conference hosted by the Mid-Atlantic Venture Association. She was outspoken about the problem posed by the energy utilities’ business models. She cautioned that it may take many years — much longer than the two or three that most wide-eyed cleantech entrepreneurs may think — for serious changes in the grid. Startups wanting to sell things that improve the grid, whether it be solar power or by selling things like advanced meters, should be forewarned: “Just because it lowers cost, it doesn’t mean it lowers costs for the utility. The interests aren’t aligned. You have to understand the interests of the utility. Really simplified, it’s business model is to sell electrons. If you want the utility to invest in something that results in selling fewer electrons, you have to realize its not consistent with the utility’s existing business model.”

Vivek Kundra, the recently appointed federal CIO (left), was also at the conference and expressed his commitment to a new, open smart grid for our power needs. But it’s time for him and his crew to come up with smart ideas for quick change.

[Image credit: Katerba]

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About the Author, Matt Marshall

Matt Marshall is editor and CEO of VentureBeat. Follow him on Twitter at @mmarshall, and follow VentureBeat on Twitter at @venturebeat.

  • ajolie
    Matt: PG&E will ALWAYS oppose any form of energy generation as long as it is its on a customer's site that PG&E does not own. Notice, however, it doesn't mind financing and building centralized "green" generation because it can pass on that cost and risk to customers with a guaranteed profit -- risk free.

    Simply put, PG&E's cost structure is always increasing. Because it is a monopoly there are no productivity improvements. Don't think so? Look at the costs of distribution alone - it has AWAYS increased annually; just like Moore's law, there is the Utility Law: the cost of utility energy services will always increase.

    Couple the increasing cost with declining energy sales from onsite green generation and you've got rising rates leading to a vicious cycle. As rates increase, the economics of onsite generation increase and more people adopt green generation for their homes.

    Thus, PG&E's goal is simple: stop this now before the utility crumbles.

    PG&E's agrument that non solar participants are subsidizing the cost of participants is bogus because non-participants have an equal opportunity to become participants . What if the goal is to have every home/business to be green? Where does that leave the utility?

    You get the picture. The utility is left to serve back up for a small percentage of the current market. PG&E will NEVER, EVER support unbridled adoption of onsite generation unless it owns this market like it does for centralized generation and distribution.
  • sample032
    "The bill would force PG&E to accept net metering until it hit 10 percent of its peak electricity demand, up from the 2.5 percent cap currently. The second bill, AB920, would change the way customers with solar installations get their credit for such transfers. The credits appear on a customer’s energy bill, and are given to offset the solar customer’s energy consumption at other times, like nighttime. The new bill would also allow credits to get rolled over to the next year instead of being zeroed out at the end of the year if they are not used."

    This all seems needlessly complicated. Why not just buy whatever surplus electricity small-scale producers generate at market prices (that's to smart meters, this is possible) and sell them electricity when needed at market prices, billing/paying them the net balance?

    Nitpicking on a detail: "Really simplified, it’s business model is to sell electrons." They don't sell electrons; they sell the motion of electrons
  • Cookie Monster
    I'm a huge fan of solar and other renewable energy sources to reduce our carbon footprint. However, there is one part of the argument that most of us forget. If you are grid tied, even if you are net zero energy draw from the grid, there is a huge amount of infrastructure that you are using that has to be paid for.

    Even I used to think it seemed obvious that if you gave as much energy back to the utility as you take then you shouldn't have to pay anything for energy. However, the fallacy in this logic is easy to see if you take it to the logical extreme: if every house and business became net zero energy and nobody was paying anything for electricity because they weren't using any net positive energy from the grid then there would be no money to support all of the grid infrastructure. That infrastructure is expensive to install and maintain.

    And if this scenario ever did occur the grid would essentially act as a very large energy storage device. But it may not actually be a storage device, it may just have to dump excess energy generated during peak generation and generate other energy when the various renewable sources aren't covering demand. Or maybe we figure out a way to store that much energy but energy transmission and storage is not 100% efficient so you have to create more then just net zero energy to cover the various losses in the system.

    These are all things that have to be paid for if you are tied into the grid and use it to balance your energy demand versus your generation. I don't really like it, I'd like to see solar (and others) become economically persuasive immediately and don't want to reduce the economics. But it is reality and something that has to be understood in order to figure out how to find a solution.

    Currently a for profit company can't fully endorse a wholesale and unlimited move to net metering because it has a fiduciary duty to its shareholders to do what is best for them financially and encouraging your revenue to go to zero does not fulfill that duty. Even a not-for-profit entity can't fully endorse a wholesale and unlimited move to net metering because it won't be able to pay for the grid infrastructure that everyone is relying upon.
  • Joey Z
    It also seems odd to me that PG&E is inking utility scale solar projects at such a rapid rate. It strikes me that combined with the low risk it presents to PG&E due to their passing on costs to consumers, there is a very good chance that these projects don't receive project finance despite the guaranteed PPAs. PG&E knows this, and is happy to sign deals with low-probability projects to meet their 2010 requirement with the state.
  • sample032
    Cookie Monster: So charge small-scale producers for access to the grid--a fee that's embedded in a typical consumer's bill.
  • Peter Antypas
    PG&E (and all utilities) know that solar roofs on every home coupled with home batteries spell *disruption*
  • I worked for SERI, the predecessor for NREL on photovoltaics when silicon was just giving way to gallium. Later, I split time between the management and technical team on a real-time energy services trial in Sunnyvale, CA operated by PG&E and Microsoft during the 90s, and was a speaker to NARUC (the National Association of Regulatory Utility Commissioners). As a consequence, I have a somewhat unique perspective on this issue.

    Entrepreneurs who are genuinely interested in creating lasting value should heed the words of Suedeen Kelly of FERC. No amount of brilliant thinking about the wrong problem is going to make a dent; in fact, it leads quickly to disillusionment, which in my opinion is the #1 reason why so many seemingly wonderful projects over the past 20 years have not worked out.

    While it's "obvious" that solar is "good", no responsible party wants to repeat the California energy crisis of the 1990s, which came from not thinking through the incentives of a non-regulated energy marketplace and where the potential risk factors come from: stranded assets, reliance on rare elements, etc.

    Entrepreneurs need to truly grok the mission of a utility (i.e., "ensures safe, reliable and efficient utility services at fair and reasonable rates") and what that means.
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